I was unable to be at this launch this morning, and asked fellow blogger Meagan Goepferich to cover it for me. I’m a longtime Vera fan, and I can’t wait to get my hands on this line! You can follow Meagan over on her blog, More Than a Coupon Queen.
I was so excited when I was asked to cover the release of the new Disney Vera Bradley Line. I have always loved the bright colors and patterns that are Vera Bradley’s specialty! I showed up this morning and waited anxiously to see the new line. The anticipation built as we walked thru the World of Disney store. There was something so amazing about being among all things Disney. As I crossed the threshold I was amazed at the beauty of the new line. They definitely capture all things Disney and Vera Bradley in one design!
After a brief introduction from the Merchandise Manager for Disney they introduced the surprise guest. We met none other than Barbara, the woman behind the Vera Bradley name. She told us all about how Vera Bradley began. She was a stay-at-home mom. However, as her children left for school she started to dream of something new. She dreamed up a beautiful line of purses. From her basement, she started the line. She now she works with 90 other creative minded individuals to design all of your favorite Vera Bradley items.
Because she was raised in Florida, she was very excited to work with Disney. She told me that she often brought her children to Disney for Christmas and Easter. I asked her the following, “If someone would have told you then that you would be working with Disney what would you say?” Her response was simple, but her face said it all. She said, “Yay!” Then she looked at everyone around and giggled, yes giggled, about how excited she was.
We were then given the opportunity to see and touch all of the new items in the Disney line! From the I.D. Case to the Large Duffel all the items hold true to the Vera Bradley name while adding in Mickey and Minnie seamlessly.
There are two lines that will be debuting. “Midnight with Mickey” is the black purse you see pictured. It features Minnie and Mickey on a night out on the town.
Another great thing about the new line is the pricing. It seems to follow the Vera Bradley brand with items starting as low as $15 and heading up to $99. However, this is a Disney Parks Exclusive so you will have to visit the parks to get yours.
The official release is Sept. 21 at 7:30 a.m. You can find more information at DisneyParksMerchandise.com. I did speak with the people organizing tomorrow’s sale and I can share the following information with you.
- The line will start by the Basin entrance.
- Doors will open at 7:30.
- You may purchase 1 of each style in the “Mousing Around” and “Midnight With Mickey” which equals 8 of each or 16 total.
If you are not close to Walt Disney World for the debut of this line, you can buy these items online in October.
I guess the only choice that’s left to you is whether you want “Mousing Around,” “Midnight With Mickey,” or both.